This blog is Yahoo! Publisher Network’s resource for publishers, by publishers. Here, you’ll find not only what you might expect from a product-focused industry blog—the latest on issues, new releases, hacks and tips—but also in-depth how-to’s, publisher interviews, industry trends, links to articles and other news and information you can use. You will also, we think, find a community that will help you to learn how to be a more successful and profitable publisher.

SOME MEMBERS OF OUR TEAM

Jeff Hecox — Manager, Client Communications
Jeff is responsible for the creation, production and delivery of many of the email communications sent to Yahoo! Search Marketing advertisers, including the monthly newsletter. He also serves as Executive Editor of the Yahoo! Search Marketing blog and plays a role in shaping the communications we provide to the advertisers using Sponsored Search advertising. Earlier in his career, Jeff was the Editor-in-Chief of Mobile Office Magazine, and has also managed internal sales and marketing communications at two leading financial institutions.

Jeff Sweat - Blog Editor
Jeff started writing about Yahoo! when it was a teensy directory company and he was the first online reporter for business magazine InformationWeek. As a senior editor for InformationWeek, he covered sales, marketing and customer service. More recently, Jeff was features editor and senior writer for the web site of IT services company CSC. Jeff manages the blog and also writes and edits other Yahoo! customer communications.